Monday, June 20, 2005


I had back-to-back meetings today in Downtown and Mission Valley. However, I did manage to get to my 2:00 one about 20 minutes early. We were meeting at a Coffee Bean in a shopping plaza that houses a DSW, Marshalls, and Old Navy. Hmmm.. what to do, what to do…

I decided to do a quick walk through at DSW. Honestly, 15 minutes alone in DSW is much better than 30 minutes with baby and/or husband. I remember my first trip to DSW – it was love at first sight. All those shoes.. all those good prices – H.E.A.V.E.N!! I remember filling my blue mesh bag with 15 different pairs of shoes and crying as I whittled them down to 2. I remember calling my mom and telling her that I just found the BEST. STORE. EVER. I mean I got the same wedgie sandals there that I tried on at Nordies the day before – but for $30 LESS! Even Jason scored there – getting a $80 pair of Doc Martens for $25! I was in love.

A few months after my discovery of a lifetime, Jason’s parents came into town from Omaha. I must have told Jason’s mom about DSW 25 different times before driving us both down there in what I was SURE would be an afternoon of shoe shopping delight. We walked around there for 20 minutes and neither one of us could find anything. Nothing. Nada. And I’m telling you, I haven’t been able to find anything since.

What happened DSW? Did you get too big for your britches so now you only sell junk? You are supposed to be the designer shoe WHEREHOUSE – so why are you selling last year’s Charles David shoes for $125 – that is not a deal!!

SIGH. It hurts so bad when a store that is so good turns so bad. You know you’ve hit bottom when there are over 500 pairs of shoes, and you don’t try on ONE PAIR. Even when you really, really want to.


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